Google AdWords


What exactly is Google AdWords? Google AdWords is a powerful tool in online marketing. With it you can run incredibly complex highly-targeted, low cost, high conversion campaigns on the world’s most popular search engine. If you’re just getting started with Google Adwords it may seem like a daunting venture. Before you break out in a cold sweat, know, I have the answers. Like with any great advertising campaign, it starts with a bit of planning.

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Here are a few questions you’ll need to ask yourself when planning a Google Adwords campaign. Who’s my target market? What’s my offer? What are my customers searching for? What do I want out of my ad campaigns? What do I want my customer to do? How will I get my customer to take action? What are my competitors doing?

  • Google Ads is based on an auction system that rewards businesses who have high-quality ad campaigns with lower costs and better ad placement.
  • You can exercise tight control over how your Google Ads budget is spent using tactics like ad scheduling, geotargeting, and device targeting.
  • The average cost per click in Google Ads is between $1 and $2 on the search network. The average CPC on the Display Network is under $1.
  • The most expensive keywords in Google Ads and Bing Ads cost $50 or more per click. These are generally highly competitive keywords in industries that have high customer lifetime values, like law and insurance.
  • Giant retailers can spend up to $50 million per year on paid search in Google Ads.
  • The average small business using Google Ads spends between $9,000 and $10,000 per month on their Google paid search campaigns. That’s $100,000 to $120,000 per year.


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